Connect. Market. Succeed.

SEPTEMBER 22, 2016

Successful marketing requires tools.

Welcome to the workshop.

WORKSHOPS

LISTEN. LEARN. SHARE.

OAX is where people who are passionate about marketing get together to share ideas and best practices. If you're looking to better communicate with your customers, you've come to the right place!

EVENT SPEAKERS

LISTEN. LEARN. SHARE.

The Omaha Advertising Expo includes three keynote sessions presented by speakers from a variety of business backgrounds. The speakers are all experts in their field and are sure to inform, educate and inspire you to build your business successfully.

DAVE NELSON

Morning Keynote Speaker

GARY REBLIN

Lunch Keynote Speaker

LOCATION

Ralston Arena

7300 Q Street
Ralston, NE 68127

See event infomation below.

EXHIBITOR PRICES

  • $1,200 Exhibitor Sponsorship Package
  • $575 Early Bird Premier Exhibitor (by 6/15/16)
  • $625 Premier Exhibitor (after 6/15/16)
  • $450 Early Bird Preferred Exhibitor (by 6/15/16)
  • $500 Preferred Exhibitor (after 6/15/16)
  • $70 Each Additional Exhibitor All Day
      Non-Transferable Pass

2015 EVENT RECAP

A partnership between AAF Omaha, the Greater Omaha Postal Customers Council (GO-PCC) and the Service Corps of Retired Executives (SCORE), OAX 2015 was a huge success.

REGISTER NOW

If your business involves communicating with customers, it can become more successful through powerful and strategic marketing. Advertising provides great value for the money spent. This goes for businesses both large and small. But advertising is a science as much as it is an art. Without the proper strategy, it can be hard to identify what advertising expenditures will bring in the highest return on investment.

That's where OAX comes in!

As the region's premier advertising event, OAX brings together some of the Midwest's most creative and innovative marketers to help businesses just like yours understand how best to utilize advertising to improve their bottom line.

Connect with people who can connect you with your customers.

As an attendee at OAX 2016, you can connect with businesses and experts who have deep wells of marketing expertise from which to draw. Whether you're looking to talk to a marketing communications firm, a multimedia production house or a printing operation—or just simply looking to listen—OAX is where marketers will be getting together to exchange ideas about the future of business.

Why Attend

This year's OAX will feature keynote speakers and workshops focused on a broad variety of hot marketing topics that are sure to benefit your business!

Stay Updated

If you have any questions, please contact
Roger Humphries by email or call 402-930-4394.

REGISTER NOW

Educational Morning Sessions

How to Stand Out in a Crowded Room: Appearance – You Are Your Own Brand.

Room 1 | 9:15-10:00 & 10:15-11:00

With that also comes the Importance of networking and tips. Also, Utilizing the Triple Threats to Get Known – Face, Name, Image. Moving into how to Maximize all of Your Resources: Word of Mouth - Top of Mind Recognition – Taking full advantage of opportunities for visibility, awareness of the tools at your disposal, and utilizing everything that extends your reach in the marketplace. Lastly, Defining Your Competitive Advantages: Unique Selling Proposition (USP), importance, followed by a blank paper exercise.

Paige Zutavern

President, Strictly Business

Paige Zutavern has been involved with Strictly Business since its inception over 20 years ago.  Along with overseeing production of the Lincoln and Omaha magazines and sales as the company’s principal account executive, she is actively involved in many local business and community organizations in both cities.

Paige comes from a ranching background in the Sandhills of Nebraska. She attended the University of Nebraska at both Kearney and Lincoln and, after graduating, began working for Gallup. Being involved with Gallup was a wonderful experience and she feels she owes so much of her business success to what she learned from working there for over three years. However, it soon became clear to both Paige and her husband that they were meant to own their own business, which ultimately led to their decision to take the plunge and start Strictly Business from scratch.

Bringing their concept to reality over two decades ago in Lincoln and then expanding it into Omaha, both publications have since grown to be the successes that they are today, reaching tens of thousands of local businesses and consumers monthly. In addition, Strictly Business has evolved in recent years by building a strong online presence that serves as additional platform for clients to extend their reach.

Above all, Paige prides herself on owning and operating a small business and has created a company culture that’s been a central part of the Strictly Business brand. She finds it most rewarding to help connect other business owners like herself with opportunities in the local marketplace and has built a team of professionals who have the same goals, passion, and drive. Her role with the company has many different facets, but the success of her clients has always been at the forefront of all of her efforts, which is the very thing that Strictly Business was built upon and remains its mission for the future.

Paige is married to her high school sweetheart, Shayne Zutavern, and they have two boys, Schuyler and Zane. They reside in Lincoln. To contact Paige, email paige@strictlybusinessomaha.com.

Live Your Voice: Values Based Leadership

Room 2 | 9:15-10:00 & 10:15-11:00

Realizing how personal values align with organizational values can be enlightening. In this workshop participants become more aware of their personal values, which helps them to understand their motivations, and they more fully understand the link between values and fulfillment. Participants will discover and clarify their values, they will learn about what's important to them and to make decisions and choices based on what is truly essential to them and what is fulfilling to them in their lives.

Karen Baldwin

ICAN Program Leader; CCPC, Founder and CEO – The Baldwin Group

Karen Baldwin is the founder and Chief Executive Officer of The Baldwin Group, an organization focused on strengthening the results of leaders and teams. She provides high-impact training, consulting and coaching services to individuals, teams, non-profits and corporations.

Prior to starting The Baldwin Group, Karen was Senior Vice President/Retail Banking Manager for Bank of the West, where she lead 1,800 employees within a network of 135 bank branches in a four state mid-west region. Over her extensive 25 year career with Commercial Federal/Bank of the West Karen held a variety of leadership positions.

Karen holds a bachelor's degree in Business Administration and Management. Karen is certified in Best Year Yet, MHS EQi and holds advanced certification from Emergenetics International. Karen is a CTI (Coaches Training Institution) certified executive coach.

Karen has a passion for helping people develop into resilient leaders through coaching, mentoring, and creating personal transformation.

Building and Maintaining Business Websites

Room 3 | 9:15-10:00 & 10:15-11:00

With over eighteen years of experience in designing for the web, Donovan Beery will discuss some basic tips to building and maintaining a business website. This irreverent, yet insightful talk will give you some working pointers on things to avoid, things to really pay attention to, and what to do once that site is launched (hint: it's never finished).

Donovan Beery

Eleven 19

Donovan's background in visual communications, web design, and creative concepts were put to good use when he was the chief web designer at Union Pacific and the corporate identity and web designer at Nexterna. He's lectured on web design at Creighton University, taught visual communications at Metropolitan Community College and proudly served seven years on the Board of Directors for AIGA Nebraska. He's spent the past fourteen years building websites at Eleven19.

Looking Forward: Media Trends + Emerging Opportunities

Room 4 | 9:15-10:00 & 10:15-11:00

Why are marketers so challenged by emerging trends in digital advertising? Consumers continue to adopt and adapt to new technologies, but marketers continue to be steps behind their desired audience in the rapidly changing media landscape.

Join Centro's head of Digital Innovations in an examination of how to unlock marketers' fear of emerging trends in digital advertising and what steps can be taken to eliminate (and embrace) the new opportunities in the increasingly data-driven world of media.

What you'll hear:

  • How rethinking advertising silos will have you eliminating the word digital from your vocabulary
  • Why more marketers are shifting advertising responsibilities to in-house solutions and how agencies can thrive in an increasingly tech heavy world
  • What can be learned from the overhyped technology solutions of the past and what trends need to be prioritized for 2017 and beyond
  • Where an understanding of Gen-Z can lead to better advertising across generations and future audiences

Ryan Manchee

Senior Director - Digital Innovations - Centro

Ryan Manchee is Senior Director of Digital Innovations at Centro, where he leads a team of specialized innovation strategists concentrating on developing advertising technologies and identifying multiscreen marketing trends. Through Ryan's leadership and strategic guidance, Centro's Digital Innovations team acts as catalysts to accelerate media investment in emerging digital platforms and channels; including video, social, search, mobile, native and place based media.

Ryan was a pioneer in the online video and rich media advertising industry; developing and managing some of the earliest online video banner ad campaigns. With over 14 years of digital advertising experience, Ryan remains passionate about sharing his experience and insights on new media technologies that create meaning for marketers today. He has presented at hundreds of industry events throughout the world and is always on the hunt for what's next.

When Ryan is not on the road, he lives deep in the burbs of Dallas, Texas with his wife of over 12 years, Lisa, and two kids, Grayson and Charlie.

Direct Mail - The Customer Experience

Room 5 | 9:15-10:00 & 10:15-11:00

How does a customer react when they pull your mail piece out of their mailbox? This session will focus on the execution of a direct mail campaign and the impact it has on the receiver.

Denecia Royer

Sr. Manager, Customer Management Marketing Operations - First National Bank

Denecia graduated from Dana College in Blair and immediately entered the Management Trainee program at First National Bank. She has had the opportunity to work on projects throughout all divisions of the bank and has spent the last 17 years in Marketing Operations. Primary support areas currently include Retail and Credit Card campaigns to their current customers.

Andy Kunz

Associate, Marketing Operations – Customer Management - First National Bank

Andy Kunz, a Marketing graduate from Minnesota State University, has 5 years of experience in marketing and advertising. His career started in Brooklyn New York where he worked for one of the top Public Relations companies in the entertainment industry as a Brand Manager. In years since, he has transitioned to various marketing and advertising roles including social media, digital, and direct marketing. Presently Andy serves as direct support to the Customer Management Marketing Operations team at First National Banks of Omaha.

Michelle Davis

Senior Associate - Marketing Engineering - First National Bank

Michelle is a communication graduate of University of Nebraska-Lincoln, has spent over 20 years in marketing and advertising. Her experience ranges from copy writing and creative design, project management to software training and installation, agency account management to data engineering. She has trained and consulted for financial institutions in 36 of the 50 states and landed at First National Bank fifteen years ago, managing list data, targeting, execution and performance measurement for local, regional and national campaigns. Presently Michelle serves as Senior Engineer for Consumer Bank Retail marketing initiatives.

Tinamarie Probyn

Senior Associate, Marketing Operations - First National Bank

Tinamarie Probyn is a graduate of the University of Illinois with over 40 years of experience in Education, Management and Marketing. She has spent the last 18 years as part of the First National Bank family working in various project management and marketing positions throughout the enterprise. Current responsibilities include marketing operations and direct mail delivery to our Retail customers and 100+ Branches.

Finding Your Clients Online for Small and Medium Business (AKA Cyber Stalking Your Future Client)

Room 6 | 9:15-10:00 & 10:15-11:00

In today's world let's face it the online market place has produced a lot noise your message has to get past to catch a prospective clients / customers attention.

This class looks at tools that can help your business amplify your message to the right ears and eyeballs the right ways. We will take a look at how to identify who you should be targeting with your message to be one of the loudest voices in the space you are in from the point of view of a marketer and entrepreneur. ( Using online ads, making Facebook work for you and Tweeting so it echo's )

Matthew Gage

National Sales Director Conversate Digital & Co-Founder The Gage Marketing Team Inc

Matthew Gage co-founded what is The Gage Team Marketing Agency in 2005 with the help of two partners, since 2005 Gage has grown from a three man consulting business to an 11 person agency servicing customers all over the United States. Gage has worked directly with all sizes of customers from the 2 man small business to a worldwide business with over 10,000 employees. In 2016 Gage branched out to startup a platform called Converstate Digital with a mission of helping small and medium business users navigate the digital conversation.

Morning Workshop

Direct Mail 101 - Everything You Need to Know About Every Door Direct Mail

Banquet Hall | 9:15-10:45

Course Description: TBA

Nan Raymond

Bio: TBA

Jon Zvolanek

Bio: TBA

Educational Afternoon Sessions

Getting a Return on Your Advertising Investment

Room 1 | 1:00-1:45 & 2:00-2:45

Learn the basics of how to achieve the most effective results in radio, television, and digital advertising.

Presentor: Mark Halverson

VP/GM Scripps Omaha Radio Operations

Mark Halverson is the Vice President and General Manager for Scripps Omaha Radio and TV. Scripps Omaha includes KMTV, KEZO, KQCH, KSRZ, KKCD, and KXSP. Mark is also currently the Interim General Manager for KMTV. Prior to this position, Mark was the Vice President, General Manager for 6 radio stations in Savannah/Hilton Head and 5 stations in Lincoln, Nebraska, with Triad Broadcasting. Halverson grew up in Eagle Grove, Iowa. He graduated from Iowa State University, majoring in Radio/TV Broadcast Journalism, and Sociology. He started in radio by fulfilling his college internship requirement at an Iowa radio station.

Early in his career, he learned how radio can really make a difference. His stations in Illinois lead a successful public education effort to change their form of city government to Mayor-Council.

He has enjoyed news and sports broadcasting starting in 1986 with WTNT and the Seminoles in Tallahassee, Florida. He later served as VP/General Manager for WHO Radio in Des Moines carrying the Iowa Hawkeyes. During his time in Lincoln, his stations were affiliated with the Huskers, and upon his return to Nebraska, Halverson reached an agreement to have Scripps Omaha Radio become the new Omaha Home for the Huskers.

Halverson has served as President or Chairman of both the Iowa and Nebraska Broadcasters Association.

Mark was a past Rotarian in Kewanee, Illinois, Tallahassee, Florida, Des Moines, Iowa, and in Lincoln, Nebraska.

Presentor: Mike White

Local Sales Manager, KMTV

Mike White is an Omaha native who has been working in television for eight years. Immediately after graduating from college, Mike went to work at KETV Channel 7 and spent two years there before moving to Denver Colorado where he spent six years at KDVR/ KWGN. In January 2016, Mike accepted a position with KMTV Channel 3 and has been leading Local Sales initiatives to help existing clients meet their goals, and to help other local businesses stand out.

In Mike’s roughly eight years in the television business, much has changed -- the move into digital platforms, the introduction of streaming services, and "cord cutting" but his desire to help small and mid-sized businesses grow, has remained the same. He is firmly committed to the idea that the development of a good creative concept is paramount to any effective marketing campaign.

Mike is a University of Nebraska at Omaha alumni and lives in West Omaha with his wife Ellie, son Owen, golden retriever Ruby.

Advanced Audience Targeting Opportunities

Room 2 | 1:00-1:45 & 2:00-2:45

Course Description: From addressable TV to retargeting online your message can be placed with more precision than it ever has in the past. Having more options of addressability and audience targeting for screen based advertising means it can be confusing and complex to choose the right tactics for a marketing campaign. This session will help you learn to layer these targeting tactics into a more cohesive strategy based on the creative and medium you are planning for your campaign.

Presentor: David Lempp

Local Sales Manager, Viamedia

David Lempp, a graduate of the University of Nebraska-Lincoln, is a Local Sales Manager with Viamedia. Over the past decade he has provided sales, research, and consultations on behalf of media companies in TV, print, and digital advertising helping 100’s of advertisers along the way in finding the right solutions to meet their needs through research. Early on, even living and working in Spain he learned it was about finding the right audience for the message and not canvassing the streets with flyers to promote the bar where he worked. Now back in Omaha he knows marketing can be a numbers game, but combined with research and digital advancements it can be tailored to reach a more specific audience making it more efficient and effective for advertisers to achieve the results they desire.

Presentor: Tim Daher

Digital Sales Manager, Viamedia

As Regional Digital Sales Manager with Viamedia, Tim Daher leads a team that is forging new ground across mobile, web, and emerging platforms for both local and regional brands.   A creative problem solver and strategic thinker, Tim has over 10 years of experience in the field with the majority of his time spent in digital advertising.  Prior to coming to Viamedia Tim  worked with Pandora Media, and CDK Global leveraging the power of data to drive results for his clients. Tim is originally from St. Louis were he his BA in Marketing and Communications for the University of Missouri St. Louis but now calls Kansas City home.

About Viamedia

Headquartered in New York City, Viamedia is the largest independent cable TV ad management company for local, regional and national advertising, programmatic, addressable, and ad tech solutions, responsible for nearly one million spots per day on behalf of over 7,500 advertisers. The company specializes in selling advertising on behalf of 60 U.S. cable and telecommunications service providers, utility companies and municipalities, and employs almost 400 people across the country. The company also operates placemedia, a programmatic data-driven TV ad platform, which aggregates ad inventory from Viamedia, major MVPDs and 30 national cable networks across 210 DMAs.

The Seventh Generation Principle in Marketing: Unleash the Power of Sustainability in Your Brand

Room 3 | 1:00-1:45 & 2:00-2:45

Your customers want to be part of something bigger. They want to create a better world. Three out of 4 adults care about the environment a lot or a little. The results are even higher for young adults (18-34). As your customers, these values carry over into their lifestyle, purchasing, and employment decisions. How can you help them authentically live their values?

True sustainable branding can unleash the power of your product or service. In this workshop you will learn key sustainability values to better understand your customers’ environmental worldview and how they relate to messaging techniques.

Presentor: Daniel Lawse

Verdis Group

Daniel Lawse is co-founder and Chief Century Thinker at Verdis Group, an Omaha-based sustainability consulting firm. Verdis Group designs sustainability strategies and creates cultures that help organizations thrive right now and for generations to come. Daniel brings his sustainability passion to some of Omaha’s largest employers, including the Omaha Public Schools, The Nebraska Medical Center, UNMC, and Omaha’s Henry Doorly Zoo & Aquarium.

As part of his commitment to all generations, he shares his time and energy to help create a thriving community through service on community boards. He is also a father; walks, bikes, or buses most places; and thrives in the forest. Mostly though, he is a human being trying to live as fully as possible. He has been recognized with MAPA’s Regional Citizenship Award and as an Aspen Environment Forum Scholar.

Daniel holds a Masters of Community and Regional Planning from the University of Nebraska at Lincoln, with an emphasis in Energy and Sustainability Planning, and a BA in Theology from Creighton University

Filling the Seats - Event Marketing

Room 4 | 1:00-1:45 & 2:00-2:45

You've done the hard work and put together an awesome event, but how do you ensure there are butts in the seats to witness it? Join local veterans at event promotion, Brook Hudson and the Omaha Fashion Week team, for practical tips on easy-to-accomplish and low-cost ways to ensure your event is well attended.

Brook Hudson

Marketing and Communications Strategist - Omaha Design Center - Brook Hudson Consulting

Brook Hudson, Producer Omaha Fashion Week. Brook has been involved with Omaha Fashion Week since its inception, initially as a sponsor and now as Producer. With over a decade of marketing experience in the for-profit and non-profit sectors, she has a penchant for putting butts in seats.

Direct Mail Targeting

Room 5 | 1:00-1:45 & 2:00-2:45

"The world is your oyster" – but it may not be your target market. You may have the best product known to mankind but is everyone really in the market to buy from you? During this session you will learn:

  • • The importance of targeting
  • • How to determine who your customers are and how best to target them
  • • Differences in segmentation techniques
  • • How to measure success

David McSweeney

Vice President Data and Analytic Solutions - Diamond Marketing Solutions

David brings over 25 years of experience in list and database marketing, relationship marketing, information processing, marketing strategy and channel selection to a wide variety of BTB and BTC clients. He is currently responsible for all list brokerage and data acquisition, in addition to data analytics at Diamond Marketing. Prior to joining DMS, Dave was President of his own direct marketing consulting firm. His background includes 12 years at Donnelley Marketing working with a broad cross-section of industries including telecommunications, utilities, financial services, insurance, mail order/catalog, publishing, and a host of third-party resellers.

Dave served on the Board of Directors for the Chicago Association of Direct Marketing from 1996 – 1999 and 2000 – 2003, including a term as President in 2001 – 02. He is a past Trustee and Treasurer of the Midwest Marketing Educational Foundation (formerly ACDMEF) and has chaired several CADM committees including Government and Postal Affairs, Education, and as a member of the steering committee for CADM's Database Marketing special interest group.

Circular Marketing – Improving the Customer Experience

Room 6 | 1:00-1:45 & 2:00-2:45

Marketing today is constantly evolving more than ever before. Effective marketers no longer use a linear process with each campaign having a clear beginning, middle and end. Today the marketing process is Circular, it doesn’t start or end, moving constantly and continuously changing through measurement and analysis, engaging customers and adjusting to their ever changing needs.

In this class you will learn the importance of utilizing data to develop a Circular plan that involves social media, personalized print, email marketing, digital banners, website interaction, and direct mail. By beginning with the end in mind you will learn methods to measure each effort and determine its effectiveness. You will learn proven techniques to personalize your messages then know when and how to use Social Media, when and how to use Personalized Print, when and how to use Digital Advertising, when and how to update your Website, and when and how to use Direct Mail.

At the end of this interactive class you will have learned how to develop a more positive interaction with your customer, touch them through multiple mediums, and develop the data analytic skills necessary to stand out with your customer communications. This class focuses on increasing your ROI by demonstrating the skills necessary to develop a truly Circular plan based on research, execute, analyze, refine and repeat, making the potential and opportunities endless.

A Circular marketing plan begins with insight, considers all marketing channels, is measureable, and provides vision for the future.

Bob Redmond

Chief Marketing Officer - Aradius Group

With years of experience in Direct Marketing and Data management he brings a unique perspective to today's marketing challenges. Bob believes communicating to people through multiple platforms at the right time is important, then properly collecting data, analyzing, and measuring results are key factors in determining success regardless of the communication media.

Marty Hager

VP Agency Services - Aradius Group

A graduate of the University of Nebraska-Lincoln, He is a veteran of advertising and commercial print. He has worked with many local, regional and national accounts creating effective marketing plans. Marty has a front row seat to the digital revolution and is excited to share his experiences with you.

Bri Exstrom

Account Manager - Aradius Group

A Journalism graduate from the University of Nebraska-Omaha with emphasis in PR and Advertising. Bri assists clients with planning, copywriting, media strategy, and measurement of a project’s success as well.

Randy Gibson

Creative Director and Designera - Aradius Group

With almost 30 years of experience in the graphic design industry, he has experienced the evolution of tools and techniques, and witnessed many trends. Whether its representing an established corporation or taking the first steps with a start-up, Randy is committed to achieving the goal well within the advertising budget. Let's talk about ideas that will make your brand thrive!

Maddy Hager

Director of Social Media - Aradius Group

A 2012 graduate of the University of Nebraska-Lincoln with a dual-degree in English and Film Studies. Today her focus is on digital marketing and making social media effective. She believes the world would be a better place if people used hashtags correctly and proper frequency.

Afternoon Workshop

The Ongoing Evolution of "We Don't Coast" - How Can Local Brands Use Verbiage in Their Marketing Plan

Banquet Hall | 1:15-2:45

Learn about the genesis and implementation of the the Greater Omaha Chamber's "We Don't Coast" branding, and how you can infuse it in your marketing. Four members of the Chamber's Creative Task Force will help you look beyond the logo and discover how Omaha's attitude can influence your business toward the "We Don't Coast" movement.

Kim Sellmeyer

Greater Omaha Chamber

Collaborator, peacekeeper, risk-taker. Kim leads a team of marketing rock stars passionate about telling Omaha's story. She counts among her proudest achievements the pivotal role she played in developing We Don't Coast, a brand for the Omaha region, and she is proud to work for an organization that works every day to ensure Greater Omaha is a vibrant place to do business, work & live. A graduate of the Colorado Institute of Art and Bellevue University, Kim was named one of the Midland’s Business Journal’s 40 under 40, a recognition for her work and involvement in the community. She is skilled at keeping teams motivated, moving forward and pushing boundaries. Plus, she keeps an emergency bottle of vodka on her desk at all times... but doesn't everyone?

Dave Nelson

Founder and Creative Director - SecretPenguin

Dave Nelson, a former professional skateboarder, is the founder and creative director of SecretPenguin, an experiential branding agency that creates/refines/manages brands to stand out in a busy world. In the last 16 years, he has overseen the creation and refinement of over 100 brands.

Dave toured the world skateboarding for 7 years, and got his start doing branding, design and marketing for the companies he was endorsed by. Prior to all that, he got beat up for being a skateboarder and an art nerd which created a want to help others freely express the creative things they do.

He is a co-founder of Omahype.com (an online events calendar showcasing the creative events in Omaha), co-founder of Skate for Change (an organization focused on skateboarders giving back to their communities), and on the board of directors for The Bay (a skatepark, music venue, artist studio and gallery for kids to express themselves).

Michael Johnson

Bailey Lauerman

Michael Johnson has been toiling in the advertising industry for more than a decade. He’s currently Senior Copywriter at Bailey Lauerman, a nationally recognized firm with a long legacy of employing extremely handsome writers.

In 2010, Michael was named one of the “4 Under 40” by the Lincoln Young Professional Group. Five years later, AAF Omaha honored him as their Ad Pro of the Year, which made his mother very proud. In 2014 he was part of the Omaha Chamber of Commerce Creative Task Force who created the “We Don’t Coast” brand for Omaha’s two-state, six-county metro area. He’s been part of AAF Omaha's award-winning leadership team for half a decade, and is currently serving as 2nd Lieutenant Governor of AAF’s District 9.

A Nebraska boy through-and-through, Michael graduated from the University of Nebraska with a major in advertising and minors in marketing, English and, accidentally, history.

Steve Gordon, JR

Independant Creative Consultant / Designer / Get-Away Driver – RDQLUS Creative

RDQLUS is Steve Gordon Jr; award-winning designer, internationally published author, keynote speaker—not to mention decent in a bar scrap and a good get-away driver. But Steve is most comfortable solving puzzles; thinking up creative solutions to equations. What began as an award-winning design career shifted to instinctive travels on the paths of ideation, subculture, and the idea that even the best artwork, in shiny bits & pieces, are not enough—not special at all. It's the sum of all parts that communicate a message, tell the story and reveal the brand.

Steve is the author of '100 Habits for Successful Freelance Designers' and '365 Habits of Successful Designers' (Rockport Publishers), and the work of RDQLUS CREATIVE has been featured in design industry publications and annuals such as the LogoLounge.com collections and Logo Lounge "Master Library" series, and RDQLUS' ahead-of-the-curve approach has been highlighted as a future trend by "Graphic Design USA."

Also a keynote speaker, Steve has been featured at national conferences such as the HOW Design Live conference, the Creative Freelancer Conference and local "Meet the Pros" & BarCamp events.

REGISTER NOW

Dave Nelson

Founder and Creative Director - SecretPenguin

Dave Nelson, a former professional skateboarder, is the founder and creative director of SecretPenguin, an experiential branding agency that creates/refines/manages brands to stand out in a busy world. In the last 16 years, he has overseen the creation and refinement of over 100 brands.

Dave toured the world skateboarding for 7 years, and got his start doing branding, design and marketing for the companies he was endorsed by. Prior to all that, he got beat up for being a skateboarder and an art nerd which created a want to help others freely express the creative things they do.

He is a co-founder of Omahype.com (an online events calendar showcasing the creative events in Omaha), co-founder of Skate for Change (an organization focused on skateboarders giving back to their communities), and on the board of directors for The Bay (a skatepark, music venue, artist studio and gallery for kids to express themselves).

Gary Reblin

Vice President of New Products and Innovations - USPS

Gary Reblin was named vice president of New Products and Innovation in December 2012. In this role, he is responsible for product development for all mail and shipping products as well as innovation as USPS integrates with emerging technologies. Reblin reports to the chief marketing and sales officer, executive vice president.

A 22-year postal veteran, Reblin has led many successful product and service innovations, including developing most of the popular Flat Rate and regional Rate Products and Every Door Direct mail. He was previously the manager of Intelligent mail Planning and Standards, where he led the Postal Service's efforts to upgrade its technical infrastructure and develop the Intelligent Mail barcode, which enable the Postal service to identify and track every piece of U.S. mail.

Afternoon Keynote Panel

Moderator - Bill Barstow - Co-Owner Aksarben Cinema

William and Colleen Barstow are the co-owners of Main Street Theatres, Inc. a Nebraska company that owns and operates 48 screens in Nebraska and Iowa including the Aksarben Cinema in Omaha.

Bill and his wife of 30 years started the company in 1989 with the purchase of a small single screen location in Plattsmouth Nebraska while Bill was still a Staff Sergeant in the US Air Force and stationed at Offutt AFB in Bellevue Nebraska. Bill and Colleen have 3 children who have all grown up in the family business and continue to be involved in varying degrees.

After serving 8 years in the military as a weather forecaster, including a 3 year stint flying with the Hurricane Hunters out of Biloxi Mississippi the decision was made to make the business of movies their sole occupation. Over the last 25 years the Barstow’s have built the circuit to one of the largest independently owned Theatre companies in Nebraska and Iowa.

In addition to the owned and operated locations Main Street Theatres also provides film buying and consulting for an additional 31 Theatres located in Iowa, Nebraska, Minnesota, South Dakota and Kansas.

Originally from Detroit Michigan the Barstow's have called Nebraska home for the last 26 years.

As the operators of the Aksarben Cinema in Aksarben Village, the Barstow’s have built a strong and vibrant business that adds significantly to the quality of life for the Aksarben area. The Barstow’s and their Aksarben Cinema have recently earned two prestigious awards from the Omaha Chamber of Commerce including the 2015 Greater Omaha Business Excellence Award and the Small Business of the Month for July.

Panelist - Stephanie Sullivan - Access Bank

Stephanie Sullivan is the Marketing Manager at ACCESSbank; a local, community bank with four locations in the Omaha metro area.  She's been in the advertising & marketing field for seven years helping various clients expand their brand and gain publicity in the market. She’s had the opportunity to produce compelling content for a variety of media platforms including; print, digital, news, direct marketing, TV, radio and social media. Stephanie is excited to share her knowledge and experience with the AAF audience.

Panelist - Dan Matuszek - Founder & Chief Executive Officer of the Brix & Grane Brands

With 30 years of experience in the wine and spirits industry, Dan has worked in all three tiers of the alcoholic beverage category - at the distributor/wholesale level, supplier level, and as a retail store/restaurant/whiskey bar owner.

Dan began his career with Johnson Brothers Liquor Company in 1986 in Milwaukee, WI working as a sales representative, District.

Manager, and Gallo Sales Manager. He left Johnson Brothers in 1991 to work directly for the world's largest wine company – E. & J Gallo Winery. There he held multiple regional and national positions in sales and marketing, with his last assignment being National Director of Trade Marketing for the eastern half of the U.S.

Dan left E. & J. Gallo Winery in 2009 to follow his dream and create the Brix brand. That was followed by the creation of another brand – Grane Whiskey Dispensary and Craft Cocktails at Midtown Crossing, which opened in July of 2014.

Panelist - Brook Hudson - Owner Brook Hudson Consulting

Bio - TBA

REGISTER NOW

Ralston Arena Parking & Hotel Map

The Ralston Arena is located at 7300 Q Street in Ralston, NE. The central Omaha location is convenient for attendees from all parts of Omaha and the surrounding areas. There are over 1,200 available parking spots surrounding the arena and parking is included in the registration fee. For complete driving directions, view our Google Map.

Event Details:

Thursday, September 22nd, 2016

7:00 a.m. | Exhibit Hall opens for Exhibitors

7:00 a.m. - 3:00 p.m. | Attendee Registration (Ralston Arena – Main Entrance)

7:00 a.m. – 8:30 a.m. | Continental Breakfast (Banquet Hall)

7:30 a.m. – 4:00 p.m. | Exhibit Hall Opens for Attendees

8:00 a.m. – 8:15 a.m. | Opening Remarks (Banquet Hall)

8:15 a.m. – 9:00 a.m. | Dave Nelson (Banquet Hall)

Session 1:

9:15 a.m. – 10:00 a.m.

Focusing on Your Brand - Paige Zutavern (RM 1)

Live Your Voice: Values Based Leadership - Karen Baldwin (RM 2)

Website Dos and Don'ts - Donovan Beery (RM 3)

Looking Forward: Media Trends + Emerging Opportunities - Ryan Manchee (RM 4)

Direct Mail - The Customer Experience - Denecia Royer (RM 5)

Finding Your Clients Online for Small and Medium Business (AKA Cyber Stalking Your Future Client) - Mattew Gage (RM 6)

Workshop 1:

9:15 a.m. – 10:45 a.m.

Everything You Need to Know About Every Door Direct Mail

Ed Newhook, United States Postal Service, Manager, Product Development (Banquet Hall)

Session 2:

10:15 a.m. – 11:00 a.m.

Focusing on Your Brand - Paige Zutavern (RM 1)

Live Your Voice: Values Based Leadership - Karen Baldwin (RM 2)

Building and Maintaining Business Websites - Donovan Beery (RM 3)

Looking Forward: Media Trends + Emerging Opportunities - Ryan Manchee (RM 4)

Direct Mail - The Customer Experience - Denecia Royer (RM 5)

Finding Your Clients Online for Small and Medium Business (AKA Cyber Stalking Your Future Client) - Mattew Gage (RM 6)

Lunch

11:00 a.m. – 11:45 a.m.

(Banquet Hall)

Keynote Speakers

11:45 a.m. – 12:45 p.m.

Gary Reblin (Banquet Hall)

Session 3:

1:00 p.m. – 1:45 p.m.

TBA (RM 1)

Mobile and Cross-Device Engagement - Digilant (RM 2)

The Seventh Generation Principle in Marketing: Unleash the Power of Sustainability in Your Brand - Daniel Lawse - Verdis Group (RM 3)

Getting a Return on Your Advertising Investment - Mark Halverson and Mike White - KMTV/Scripps Media (RM 4)

Direct Mail Targeting - David McSweeney - Diamond Marketing (RM 5)

Circular Marketing - Improving the Customer Experience - TBA (RM 6)

Workshop 2:

1:15 p.m. – 2:45 p.m.

Ongoing Evolution "We Don't Coast" - How Can Local Brands Use Verbiage in Their Marketing - Kim Sellmeyer (Banquet Hall)

Session 4:

2:00 p.m. – 2:45 p.m.

TBA (RM 1)

Mobile and Cross-Device Engagement - Digilant (RM 2)

The Seventh Generation Principle in Marketing: Unleash the Power of Sustainability in Your Brand - Daniel Lawse - Verdis Group (RM 3)

Getting a Return on Your Advertising Investment - Mark Halverson and Mike White - KMTV/Scripps Media (RM 4)

Direct Mail Targeting - David McSweeney (RM 5)

Circular Marketing - Improving the Customer Experience - TBA (RM 6)

Afternoon Keynote Panel

Moderator - Bill Barstow - Co-Owner Aksarben Cinema

Panelist - Stephanie Sullivan - Marketing Manager - Access Bank

Panelist - Dan Matuszek - Owner Brix and Grane

Panelist - Brook Hudson - Owner Brook Hudson Consulting

2:55 p.m. – 3:45 p.m. (Banquet Hall)

Closing Remarks

3:45 p.m. – 4:00 p.m.

DOWNLOAD AND PRINT THE EVENT AGENDA HERE
REGISTER NOW

How to Connect at OAX

As an exhibitor at OAX, you can put your name in front of people who are looking to advertise. Whether you're a marketing communications firm, a multimedia production house or a printing operation, OAX is where marketers will be getting together to exchange ideas about the future of your business.

Connect with Your Customers

OAX attendees are highly motivated and looking to interact with your business. Three different exhibitor packages are available to help you make that connection.

Exhibitor Sponsorship Package

$1,200

  • 8' x 20' Exhibitor Booth (Double Booth) including Pipe & Drape, Skirted Table and 2 Chairs
  • 4 Event All Day Passes (including parking)
  • Prominent Signage Displayed in the Exhibitor Area
  • 4 Invitations to Pre-Function Event on September 21st (including parking)
  • Full Page Advertising Space in Event/Trade Show Program
  • Event Sponsorship Package:
    • Company Logo on Event Website
    • Promotional Material Recognition
    • Company Promotional Inserts in Event Registration Totes
    • Recognition in Event/Trade Show Programs
    • Database of all Event Attendees and Exhibitors
    • Recognition at Event

Premier Exhibitor

$625 ($575 Early Bird by June 15, 2016)

  • 8' x 10' Exhibitor Booth (Single Booth) including Pipe & Drape, Skirted Table and 2 Chairs
  • 4 All Day Exhibitor Passes (non-transferable) for Day of Event
  • Prominent Signage Displayed in the Exhibitor Area
  • 4 Invitations to Pre-Function Event on September 21st
  • Half Page Advertising Space in Event/Trade Show Program

Preferred Exhibitor

$500 ($450 Early Bird by June 15, 2016)

  • 8' x 10' Exhibitor Booth (Single Booth) including Pipe & Drape, Skirted Table and 2 Chairs
  • 2 All Day Exhibitor Passes (non-transferable) for Day of Event
  • Prominent Signage Displayed in the Exhibitor Area
  • 2 Invitations to Pre-Function Event on September 21st
  • Quarter Page Advertising Space in Event/Trade Show Program

Additional Exhibitor All Day Passes are $70 each (non-transferable)

REGISTER NOW
EXHIBITORS CAN DOWNLOAD INFORMATION PACKS/PDF HERE

Current Exhibitors TBA

REGISTER NOW

The event brought together over 320 attendees from a variety of marketing backgrounds and featured:

  • Various speakers from local and global industries (including two individual keynote speakers and a keynote speaker panel)
  • 12 advertising and marketing exhibitors
  • 16 individual breakout sessions/workshops

Recap of Talks

OAX 2015 speakers and panelists included:

  • Willy Theisen - Founder - Godfather's Pizza
  • Beth Fluto - Manager Digital Media - USPS
  • Autumn Pruitt – Owner - Aromas Coffeehouse/Bliss Old Market Bakery/Hardy Coffee Co.
  • Paul Jarrett - Co-Founder/CEO- Bulu Box
  • David Mangelsen - Owner- Mangelsen's
  • Dusty Davidson - Co-Founder/CEO - Flywheel

Recap of Educational Sessions

There were a variety of highly informative breakout educational sessions, including:

  • Squeeze the Most Out of Your Social Media - Lindsey Creath-Content Marketing-Creighton University
  • Emailing for Acquisition - Jared Wright - Dir. Of Business Development and Complaince and Quality - CAS, Inc.
  • Assert Your Voice: Communicate Your Perspective - Laura Roccaforte - ICAN Program Leader: M.ED, SPHR, President & CEO- The Learning Exchange
  • Changing Consumer Media Habits - Sarah Zisman - Account Executive - Pandora
  • Direct Marketing Best Practices - Testing and Current Trends for Non-Profits - Michael Vcelik - Sr. Director of Annual Giving, Marketing and Communications - Father Flanagan's Boys Town
  • Leveraging Purpose to Build Your Brand - Ann Rindone - Director, Cause Strategy and Foundation - ConAgra Foods
  • Everything You Need to Know About Analytics, You Learned in Kindergarten - Cyndi Greenglass - Senior Vice President, Strategic Solutions - Diamond Marketing Solutions
  • Digital Services Agency - Dan Matuella - Specialty Advertising Sales Director - Omaha World Herald
  • Lean Innovation by Failing Faster - Ryan Wade - Founder - ThreadWorks, John Pryor - Senior Advisor - The Garage by Aviture, Amy Johnson - Founder - LifeLoop, and KodySchrader - Sr. Director of Entrepreneurship & Innovation - Greater Omaha Chamber of Commerce
  • User Centered Responsive Web Design - Matt Field - Digital Producer - Bailey Lauerman
  • Brand Building in the Connected Age - Joe Olsen - President & CEO - Phenomblue
  • There You Are! Techniques and Strategies on How to Make a Great Impression - Dr. James Johnson - CEO - Ethos Leadership Group

Recap of Workshops

There were a two hands-on workshops, including:

  • Increased Effectiveness Through Multi-Platform marketing - Connecting the Physical to the Digital - Caspar Ouvarof - Sr. Vice President/Group Account Director - McCann-Erickson Worldwide
  • Crafting the Perfect Pitch - Jill Slupe - CEO - Verde Martin

OAX 2016 promises to be even more informative and collaborative! Sign up today!