Connect. Market. Succeed.

SEPTEMBER 22, 2016

Successful marketing requires tools.

Welcome to the workshop.

WORKSHOPS

LISTEN. LEARN. SHARE.

OAX is where people who are passionate about marketing get together to share ideas and best practices. If you're looking to better communicate with your customers, you've come to the right place!

EVENT SPEAKERS

LISTEN. LEARN. SHARE.

The Omaha Advertising Expo includes three keynote sessions presented by speakers from a variety of business backgrounds. The speakers are all experts in their field and are sure to inform, educate and inspire you to build your business successfully.

TBA

Morning Keynote Speaker

GARY REBLIM

Lunch Keynote Speaker

LOCATION

Ralston Arena

7300 Q Street
Ralston, NE 68127

See event infomation below.

EXHIBITOR PRICES

  • $1,200 Exhibitor Sponsorship Package
  • $575 Early Bird Premier Exhibitor (by 6/1/16)
  • $625 Premier Exhibitor (after 6/1/16)
  • $350 Early Bird Preferred Exhibitor (by 6/1/16)
  • $425 Preferred Exhibitor (after 6/1/16)
  • $70 Each Additional Exhibitor All Day
      Non-Transferable Pass

2015 EVENT RECAP

A partnership between AAF Omaha, the Greater Omaha Postal Customers Council (GO-PCC) and the Service Corps of Retired Executives (SCORE), OAX 2015 was a huge success.

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If your business involves communicating with customers, it can become more successful through powerful and strategic marketing. Advertising provides great value for the money spent. This goes for businesses both large and small. But advertising is a science as much as it is an art. Without the proper strategy, it can be hard to identify what advertising expenditures will bring in the highest return on investment.

That's where OAX comes in!

As the region's premier advertising event, OAX brings together some of the Midwest's most creative and innovative marketers to help businesses just like yours understand how best to utilize advertising to improve their bottom line.

Connect with people who can connect you with your customers.

As an attendee at OAX 2016, you can connect with businesses and experts who have deep wells of marketing expertise from which to draw. Whether you're looking to talk to a marketing communications firm, a multimedia production house or a printing operation—or just simply looking to listen—OAX is where marketers will be getting together to exchange ideas about the future of business.

Why Attend

This year's OAX will feature keynote speakers and workshops focused on a broad variety of hot marketing topics that are sure to benefit your business!

Stay Updated

If you have any questions, please contact
Roger Humphries by email or call 402-930-4394.

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Educational Morning Sessions

Focusing on Your Brand

Room 1 | 9:15-10:00 & 10:15-11:00

Course Description: TBA

Paige Zutavern

Strictly Business Magazine

Bio: TBA

Live Your Voice: Values Based Leadership

Room 2 | 9:15-10:00 & 10:15-11:00

Realizing how personal values align with organizational values can be enlightening. In this workshop participants become more aware of their personal values, which helps them to understand their motivations, and they more fully understand the link between values and fulfillment. Participants will discover and clarify their values, they will learn about what's important to them and to make decisions and choices based on what is truly essential to them and what is fulfilling to them in their lives.

Karen Baldwin

ICAN Program Leader; CCPC, Founder and CEO – The Baldwin Group

Karen Baldwin is the founder and Chief Executive Officer of The Baldwin Group, an organization focused on strengthening the results of leaders and teams. She provides high-impact training, consulting and coaching services to individuals, teams, non-profits and corporations.

Prior to starting The Baldwin Group, Karen was Senior Vice President/Retail Banking Manager for Bank of the West, where she lead 1,800 employees within a network of 135 bank branches in a four state mid-west region. Over her extensive 25 year career with Commercial Federal/Bank of the West Karen held a variety of leadership positions.

Karen holds a bachelor's degree in Business Administration and Management. Karen is certified in Best Year Yet, MHS EQi and holds advanced certification from Emergenetics International. Karen is a CTI (Coaches Training Institution) certified executive coach.

Karen has a passion for helping people develop into resilient leaders through coaching, mentoring, and creating personal transformation.

Building and Maintaining Business Websites

Room 3 | 9:15-10:00 & 10:15-11:00

With over eighteen years of experience in designing for the web, Donovan Beery will discuss some basic tips to building and maintaining a business website. This irreverent, yet insightful talk will give you some working pointers on things to avoid, things to really pay attention to, and what to do once that site is launched (hint: it's never finished).

Donovan Beery

Eleven 19

Donovan's background in visual communications, web design, and creative concepts were put to good use when he was the chief web designer at Union Pacific and the corporate identity and web designer at Nexterna. He's lectured on web design at Creighton University, taught visual communications at Metropolitan Community College and proudly served seven years on the Board of Directors for AIGA Nebraska. He's spent the past fourteen years building websites at Eleven19.

Looking Forward: Media Trends + Emerging Opportunities

Room 4 | 9:15-10:00 & 10:15-11:00

Why are marketers so challenged by emerging trends in digital advertising? Consumers continue to adopt and adapt to new technologies, but marketers continue to be steps behind their desired audience in the rapidly changing media landscape.

Join Centro's head of Digital Innovations in an examination of how to unlock marketers' fear of emerging trends in digital advertising and what steps can be taken to eliminate (and embrace) the new opportunities in the increasingly data-driven world of media.

What you'll hear:

  • How rethinking advertising silos will have you eliminating the word digital from your vocabulary
  • Why more marketers are shifting advertising responsibilities to in-house solutions and how agencies can thrive in an increasingly tech heavy world
  • What can be learned from the overhyped technology solutions of the past and what trends need to be prioritized for 2017 and beyond
  • Where an understanding of Gen-Z can lead to better advertising across generations and future audiences

Ryan Manchee

Senior Director - Digital Innovations - Centro

Ryan Manchee is Senior Director of Digital Innovations at Centro, where he leads a team of specialized innovation strategists concentrating on developing advertising technologies and identifying multiscreen marketing trends. Through Ryan's leadership and strategic guidance, Centro's Digital Innovations team acts as catalysts to accelerate media investment in emerging digital platforms and channels; including video, social, search, mobile, native and place based media.

Ryan was a pioneer in the online video and rich media advertising industry; developing and managing some of the earliest online video banner ad campaigns. With over 14 years of digital advertising experience, Ryan remains passionate about sharing his experience and insights on new media technologies that create meaning for marketers today. He has presented at hundreds of industry events throughout the world and is always on the hunt for what's next.

When Ryan is not on the road, he lives deep in the burbs of Dallas, Texas with his wife of over 12 years, Lisa, and two kids, Grayson and Charlie.

Direct Mail - The Customer Experience

Room 5 | 9:15-10:00 & 10:15-11:00

How does a customer react when they pull your mail piece out of their mailbox? This session will focus on the execution of a direct mail campaign and the impact it has on the receiver.

Denecia Royer

Sr. Manager, Customer Management Marketing Operations - First National Bank

Denecia graduated from Dana College in Blair and immediately entered the Management Trainee program at First National Bank. She has had the opportunity to work on projects throughout all divisions of the bank and has spent the last 17 years in Marketing Operations. Primary support areas currently include Retail and Credit Card campaigns to their current customers.

Andy Kunz

First National Bank

Michelle Davis

Senior Associate- Marketing Engineering - First National Bank

Michelle is a communication graduate of University of Nebraska-Lincoln, has spent over 20 years in marketing and advertising. Her experience ranges from copy writing and creative design, project management to software training and installation, agency account management to data engineering. She has trained and consulted for financial institutions in 36 of the 50 states and landed at First National Bank fifteen years ago, managing list data, targeting, execution and performance measurement for local, regional and national campaigns. Presently Michelle serves as Senior Engineer for Consumer Bank Retail marketing initiatives.

Tinamarie Probyn

First National Bank

Course: TBA

Room 6 | 9:15-10:00 & 10:15-11:00

Course Description: TBA

Presentor: TBA

Bio: TBA

Morning Workshop

Direct Mail 101 - Everything You Need to Know About Every Door Direct Mail

Banquet Hall | 9:15-10:45

Course Description: TBA

Ed Newhook

Manager Product Development - USPS

Bio: TBA

Educational Afternoon Sessions

Leveraging Video to Get the Most out of Your Investment

Room 1 | 1:00-1:45 & 2:00-2:45

Course Description: TBA

Anne Harris

Cox Media

Julie Fielding

Cox Media

Bio: TBA

Mobile and Cross-Device Engagement

Room 2 | 1:00-1:45 & 2:00-2:45

Course Description: TBA

Presentor: TBA

Digilant

Bio: TBA

Branding Sustainability and Green Practices

Room 3 | 1:00-1:45 & 2:00-2:45

Course Description: TBA

Presentor: TBA

Verdis Group

Bio: TBA

Cause Marketing

Room 4 | 1:00-1:45 & 2:00-2:45

Course Description: TBA

Deb Walton

Lukas Partners

Bio: TBA

Direct Mail Targeting

Room 5 | 1:00-1:45 & 2:00-2:45

Course Description: TBA

David McSweeney

Vice President Data and Analytic Solutions - Diamond Marketing Solutions

David brings over 25 years of experience in list and database marketing, relationship marketing, information processing, marketing strategy and channel selection to a wide variety of BTB and BTC clients. He is currently responsible for all list brokerage and data acquisition, in addition to data analytics at Diamond Marketing. Prior to joining DMS, Dave was President of his own direct marketing consulting firm. His background includes 12 years at Donnelley Marketing working with a broad cross-section of industries including telecommunications, utilities, financial services, insurance, mail order/catalog, publishing, and a host of third-party resellers.

Dave served on the Board of Directors for the Chicago Association of Direct Marketing from 1996 – 1999 and 2000 – 2003, including a term as President in 2001 – 02. He is a past Trustee and Treasurer of the Midwest Marketing Educational Foundation (formerly ACDMEF) and has chaired several CADM committees including Government and Postal Affairs, Education, and as a member of the steering committee for CADM's Database Marketing special interest group.

Circular Marketing – Improving the Customer Experience

Room 6 | 1:00-1:45 & 2:00-2:45

Marketing today is constantly evolving more than ever before. Effective marketers no longer use a linear process with each campaign having a clear beginning, middle and end. Today the marketing process is Circular, it doesn’t start or end, moving constantly and continuously changing through measurement and analysis, engaging customers and adjusting to their ever changing needs.

In this class you will learn the importance of utilizing data to develop a Circular plan that involves social media, personalized print, email marketing, digital banners, website interaction, and direct mail. By beginning with the end in mind you will learn methods to measure each effort and determine its effectiveness. You will learn proven techniques to personalize your messages then know when and how to use Social Media, when and how to use Personalized Print, when and how to use Digital Advertising, when and how to update your Website, and when and how to use Direct Mail.

At the end of this interactive class you will have learned how to develop a more positive interaction with your customer, touch them through multiple mediums, and develop the data analytic skills necessary to stand out with your customer communications. This class focuses on increasing your ROI by demonstrating the skills necessary to develop a truly Circular plan based on research, execute, analyze, refine and repeat, making the potential and opportunities endless.

A Circular marketing plan begins with insight, considers all marketing channels, is measureable, and provides vision for the future.

Presentor: TBA

Bio: TBA

Afternoon Workshop

The Ongoing Evolution of "We Don't Coast" - How Can Local Brands Use Verbiage in Their Marketing Plan

Banquet Hall | 1:15-2:45

Course Description: TBA

Kim Sellmeyer

Creative Director- Omaha Chamber of Commerce

Bio: TBA

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Afternoon Keynote Panel

Moderator - TBA

Bio - TBA

Panelist - TBA

Bio - TBA

Panelist - TBA

Bio - TBA

Panelist - TBA

Bio - TBA

Panelist - TBA

Bio - TBA

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Ralston Arena Parking & Hotel Map

The Ralston Arena is located at 7300 Q Street in Ralston, NE. The central Omaha location is convenient for attendees from all parts of Omaha and the surrounding areas. There are over 1,200 available parking spots surrounding the arena and parking is included in the registration fee. For complete driving directions, view our Google Map.

Event Details:

Thursday, September 22nd, 2016

7:00 a.m. | Exhibit Hall opens for Exhibitors

7:00 a.m. - 3:00 p.m. | Attendee Registration (Ralston Arena – Main Entrance)

7:00 a.m. – 8:30 a.m. | Continental Breakfast (Banquet Hall)

7:30 a.m. – 4:00 p.m. | Exhibit Hall Opens for Attendees

8:00 a.m. – 8:15 a.m. | Opening Remarks (Banquet Hall)

8:15 a.m. – 9:00 a.m. | Keynote Speaker – TBA (Banquet Hall)

Session 1:

9:15 a.m. – 10:00 a.m.

Focusing on Your Brand - Paige Zutavern (RM 1)

Live Your Voice: Values Based Leadership - Karen Baldwin (RM 2)

Website Dos and Don'ts - Donovan Beery (RM 3)

Looking Forward: Media Trends + Emerging Opportunities - Ryan Manchee (RM 4)

Direct Mail - The Customer Experience - Denecia Royer (RM 5)

TBA (RM 6)

Workshop 1:

9:15 a.m. – 10:45 a.m.

Everything You Need to Know About Every Door Direct Mail

Ed Newhook, United States Postal Service, Manager, Product Development (Banquet Hall)

Session 2:

10:15 a.m. – 11:00 a.m.

Focusing on Your Brand - Paige Zutavern (RM 1)

Live Your Voice: Values Based Leadership - Karen Baldwin (RM 2)

Building and Maintaining Business Websites - Donovan Beery (RM 3)

Looking Forward: Media Trends + Emerging Opportunities - Ryan Manchee(RM 4)

Direct Mail - The Customer Experience - Denecia Royer (RM 5)

TBA (RM 6)

Lunch

11:00 a.m. – 11:45 a.m.

(Banquet Hall)

Keynote Speakers

11:45 a.m. – 12:45 p.m.

Gary Reblim (Banquet Hall)

Session 3:

1:00 p.m. – 1:45 p.m.

Leveraging Video to Get the Most out of Your Investment - Anne Harris, Julie Fielding (RM 1)

Mobile and Cross-Device Engagement - Digilant (RM 2)

Branding Sustainability and Green Practices - Verdis Group (RM 3)

Cause Marketing - Deb Walton (RM 4)

Direct Mail Targeting - David McSweeney - Diamond Marketing (RM 5)

Circular Marketing - Improving the Customer Experience - TBA (RM 6)

Workshop 2:

1:15 p.m. – 2:45 p.m.

Ongoing Evolution "We Don't Coast" - How Can Local Brands Use Verbage in Their Marketing - Kim Sellmeyer (Banquet Hall)

Session 4:

2:00 p.m. – 2:45 p.m.

Leveraging Video to Get the Most Out of Your Investment - Anne Harris, Julie Fielding (RM 1)

Mobile and Cross-Device Engagement - Digilant (RM 2)

Branding Sustainability and Green Practices - Verdis Group (RM 3)

Cause Marketing - Deb Walton (RM 4)

Direct Mail Targeting - David McSweeney (RM 5)

Circular Marketing - Improving the Customer Experience - TBA (RM 6)

Afternoon Keynote Panel

2:55 p.m. – 3:45 p.m.

TBA (Banquet Hall)

Closing Remarks

3:45 p.m. – 4:00 p.m.

DOWNLOAD AND PRINT THE EVENT AGENDA HERE
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How to Connect at OAX

As an exhibitor at OAX, you can put your name in front of people who are looking to advertise. Whether you're a marketing communications firm, a multimedia production house or a printing operation, OAX is where marketers will be getting together to exchange ideas about the future of your business.

Connect with Your Customers

OAX attendees are highly motivated and looking to interact with your business. Three different exhibitor packages are available to help you make that connection.

Exhibitor Sponsorship Package

$1,200

  • 8' x 20' Exhibitor Booth (Double Booth) including Pipe & Drape, Skirted Table and 2 Chairs
  • 4 Event All Day Passes (including parking)
  • Prominent Signage Displayed in the Exhibitor Area
  • 4 Invitations to Pre-Function Event on September 21st (including parking)
  • Full Page Advertising Space in Event/Trade Show Program
  • Event Sponsorship Package:
    • Company Logo on Event Website
    • Promotional Material Recognition
    • Company Promotional Inserts in Event Registration Totes
    • Recognition in Event/Trade Show Programs
    • Database of all Event Attendees and Exhibitors
    • Recognition at Event

Premier Exhibitor

$625 ($575 Early Bird by June 1, 2016)

  • 8' x 10' Exhibitor Booth (Single Booth) including Pipe & Drape, Skirted Table and 2 Chairs
  • 4 All Day Exhibitor Passes (non-transferable) for Day of Event
  • Prominent Signage Displayed in the Exhibitor Area
  • 4 Invitations to Pre-Function Event on September 21st
  • Half Page Advertising Space in Event/Trade Show Program

Preferred Exhibitor

$425 ($350 Early Bird by June 1, 2016)

  • 8' x 10' Exhibitor Booth (Single Booth) including Pipe & Drape, Skirted Table and 2 Chairs
  • 2 All Day Exhibitor Passes (non-transferable) for Day of Event
  • Prominent Signage Displayed in the Exhibitor Area
  • 2 Invitations to Pre-Function Event on September 21st
  • Quarter Page Advertising Space in Event/Trade Show Program

Additional Exhibitor All Day Passes are $70 each (non-transferable)

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EXHIBITORS CAN DOWNLOAD INFORMATION PACKS/PDF HERE

Current Exhibitors TBA

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The event brought together over 320 attendees from a variety of marketing backgrounds and featured:

  • Various speakers from local and global industries (including two individual keynote speakers and a keynote speaker panel)
  • 12 advertising and marketing exhibitors
  • 16 individual breakout sessions/workshops

Recap of Talks

OAX 2015 speakers and panelists included:

  • Willy Theisen - Founder - Godfather's Pizza
  • Beth Fluto - Manager Digital Media - USPS
  • Autumn Pruitt – Owner - Aromas Coffeehouse/Bliss Old Market Bakery/Hardy Coffee Co.
  • Paul Jarrett - Co-Founder/CEO- Bulu Box
  • David Mangelsen - Owner- Mangelsen's
  • Dusty Davidson - Co-Founder/CEO - Flywheel

Recap of Educational Sessions

There were a variety of highly informative breakout educational sessions, including:

  • Squeeze the Most Out of Your Social Media - Lindsey Creath-Content Marketing-Creighton University
  • Emailing for Acquisition - Jared Wright - Dir. Of Business Development and Complaince and Quality - CAS, Inc.
  • Assert Your Voice: Communicate Your Perspective - Laura Roccaforte - ICAN Program Leader: M.ED, SPHR, President & CEO- The Learning Exchange
  • Changing Consumer Media Habits - Sarah Zisman - Account Executive - Pandora
  • Direct Marketing Best Practices - Testing and Current Trends for Non-Profits - Michael Vcelik - Sr. Director of Annual Giving, Marketing and Communications - Father Flanagan's Boys Town
  • Leveraging Purpose to Build Your Brand - Ann Rindone - Director, Cause Strategy and Foundation - ConAgra Foods
  • Everything You Need to Know About Analytics, You Learned in Kindergarten - Cyndi Greenglass - Senior Vice President, Strategic Solutions - Diamond Marketing Solutions
  • Digital Services Agency - Dan Matuella - Specialty Advertising Sales Director - Omaha World Herald
  • Lean Innovation by Failing Faster - Ryan Wade - Founder - ThreadWorks, John Pryor - Senior Advisor - The Garage by Aviture, Amy Johnson - Founder - LifeLoop, and KodySchrader - Sr. Director of Entrepreneurship & Innovation - Greater Omaha Chamber of Commerce
  • User Centered Responsive Web Design - Matt Field - Digital Producer - Bailey Lauerman
  • Brand Building in the Connected Age - Joe Olsen - President & CEO - Phenomblue
  • There You Are! Techniques and Strategies on How to Make a Great Impression - Dr. James Johnson - CEO - Ethos Leadership Group

Recap of Workshops

There were a two hands-on workshops, including:

  • Increased Effectiveness Through Multi-Platform marketing - Connecting the Physical to the Digital - Caspar Ouvarof - Sr. Vice President/Group Account Director - McCann-Erickson Worldwide
  • Crafting the Perfect Pitch - Jill Slupe - CEO - Verde Martin

OAX 2016 promises to be even more informative and collaborative! Sign up today!